Logo and packaging for a coconut oil beauty brand.
For Kopari’s logo, I started with a simple, expanded sans serif and softened and elongated some characters to evoke a sense of fluidity. I borrowed the tittle from the lowercase i for some extra droplets.
Kopari’s launch packaging balanced a crisp, clean front of pack by anchoring it to a color wave. As the brand evolved, gift sets like this suitcase-themed travel kit explored more playful framing while still allowing the core products to shine.
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