Packaging concepts for coconut sugar and aminos.
Big Tree Farms wanted to refresh their packaging, which was simple and effective, but felt flavorless.
Drawing inspiration from the farm’s beautiful location in Indonesia, this packaging update introduced a fresh new color palette to help distinguish product variety.
Each SKU features a unique combination of vivid brush strokes, building up compositions that echo natural landscapes.
Coconut sugars
For the coco aminos, it was important to keep that bold, declarative product hierarchy.
And while labeling space was limited in comparison to the pouches, distilling the flavor down to a set of matching brushstrokes kept these just as colorful and inviting as the sugars.
Coconut blossom nectar
